Professional Development for Artists

As part of the Artist Services program area, professional development workshops for artists tap into guest experts in
various topics that help broaden the skill set of Nevada’s creatives during their practice. The webinars are offered
via Zoom and are also available on our YouTube channel for a two-year timeframe.

Retirement Secrets for Creative Entrepreneurs 

Elaine Grogan Luttrell, PSA-PFS, AFC, Founder of Minerva Financial Arts

Thursday, Nov. 14, 2024 | Noon-1 p.m.  

Did you know as a creative individual there are special things you can do to prepare for retirement (even if
you never plan to stop making work)? This workshop will introduce some year-end planning tips so you can set
aside a bit of funds for your future … And take advantage of the related tax benefits.

As part of this workshop, we will:

 

• • List types of retirement plans available to self-employed creative individuals.

• • Maximize annual contributions based on the type of plan (with a worksheet!).

• • Set a rough retirement goal and estimate the total to save per year to reach it (with another
    worksheet!).  

Keeping Track: Recordkeeping Strategies Shat Work  

Elaine Grogan Luttrell, PSA-PFS, AFC, Founder of Minerva Financial Arts

Thursday, Jan. 30, 2025 | Noon-1 p.m.

Do you love your recordkeeping system? If not, this conversation might help. This workshop will help
you build systems and habits to make the recordkeeping process easier. Whether you are tracking income,
expenses, inventory, customers, social media mentions, grant applications, or time, this workshop reviews
the pros and cons of various systems and challenges individuals to choose a system that meets their needs.

As part of this workshop, we’ll:

 

• • Identify records to retain for tax purposes and effective systems for tracking expenses and income.

• • Identify other relevant records for creative individuals to retain, including inventory and customer
    information.

• • List pros and cons of various recordkeeping systems.

• • Build habits to manage records effectively.. 

Priming Your Artistic Life for Income, Collaboration, Expansion and
More 

Tristan Acker

Thursday, April 10, 2025 | Noon-1:30 p.m.  

Going semi-pro: how to leverage your growing artistic hobby into more

The Priming Your Artistic Life for Income, Expansion and More webinar will discuss concepts of foundation
building one can do in their community to build a respectable brand over time. The webinar will highlight
types of interactions that produce good will, positive reactions, and opportunities. In addition, the
webinar will go over strategies artists can deploy by leveraging soft skills such as email craft, attentive
reading, genuine enthusiasms, and professionalism to stand out as an artist and create opportunities for pay
and prestige in your community and beyond. This workshop is framed for creatives in the fields of music,
however topics discussed are applicable to artists in all disciplines

To the Fair: An Independent Artist’s Guide to Preparing for and Navigating a
Fine Art Fair

Briana Dolan

April 25, 2025 | Noon-1:30 p.m.  

What is an art fair? As an independent artist, is it worth the time and money? How do I prepare? What should
I expect? This webinar is designed to cover some of the many questions that come to mind around the decision
to become a participating exhibitor at an art fair- some obvious and some not. Join us for both Part 1 – To
Go or Not to Go as an introduction to the art fair model and initial preparations and Part 2 – Curating Your
Experience, which will get into the finer detail of strategy, presentation, and expectation. There will be
something to gain for both first time and seasoned exhibitors.

About the presenter:

Briana Dolan is co-founder and COO of Peaks Art Fairs, which includes the Reno Tahoe International Art Show
(est. 2022) and Salt Lake Art Show (launching 2026). Prior to moving to Reno in 2020, she and her family
lived in New York City and Connecticut where she was a marketing executive for renowned hospitality design
firm Tihany Design. She partnered with her father Kevin O’Keefe in 2020 to develop the Reno Fine Arts
Collective online and physical pop-up gallery, which served as a testing ground for what was to follow with
the launch of the RTIA Show. After three successful editions of the fair, each doubling in size from the
previous show, Kevin and Briana will bring the inclusive, unique-to-location fine art fair model to Salt
Lake City in May of 2026. The Reno-based artist is mother to four under 8 and balances artist coordination
with home preschool and family adventures.

Securing Sponsorships and Partnerships for Community Projects  

Tristan Acker

Thursday, June 12, 2025 | Noon-1:30 p.m.

The Securing Sponsorships and Partnerships for Community Projects webinar will help identify the community
the artists and arts organizers exist in and how to present themselves to potential sponsors. The webinar
will go over topics such as; identifying sectors of the local economy that have a stake in their work,
building mutual beneficial partnerships with their endeavors, and making sure they have something to offer
as they approach people and organizations. Webinar will also touch on the actual logistics of managing a
project budget as your sponsor picture takes shape and some factors to consider in relation to whether your
funding is from local governments, local businesses, and more. This workshop is framed for creatives in the
fields of music, however topics discussed are applicable to artists in all disciplines.

Part 2 – Curating Your Experience: An Independent Artist’s Guide to Preparin g
For and Navigating a Fine Art Fair 

Briana Dolan

May 16, 2025 | Noon-1:30 p.m.

What is an art fair? As an independent artist, is it worth the time and money? How do I prepare? What
should I expect? This webinar is designed to cover some of the many questions that come to mind around
the decision to become a participating exhibitor at an art fair- some obvious and some not. Join us for
Part 2 – Curating Your Experience, which will get into the finer detail of strategy, presentation, and
expectation. There will be something to gain for both first time and seasoned exhibitors.

About the presenter:

Briana Dolan is co-founder and COO of Peaks Art Fairs, which includes the Reno Tahoe International Art Show
(est 2022) and Salt Lake Art Show (launching 2026). Prior to moving to Reno in 2020, she and her family
lived in New York City and Connecticut where she was a marketing executive for renowned hospitality design
firm Tihany Design. She partnered with her father Kevin O’Keefe in 2020 to develop the Reno Fine Arts
Collective online and physical pop-up gallery, which served as a testing ground for what was to follow with
the launch of the RTIA Show. After three successful editions of the fair, each doubling in size from the
previous show, Kevin and Briana will bring the inclusive, unique-to-location fine art fair model to Salt
Lake City in May of 2026. The Reno-based artist is mother to four under 8 and balances artist coordination
with home preschool and family adventures..